Search engine marketing

Search engine marketing (SEM) this is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Search Engine Marketing: What It Is & How to Do It Right

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this guide, our clients will learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right with Kampala 100.

Search Engine Marketing on Kampala 100– An Overview

In Search engine marketing we do the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services for your product, service, company, organization or a brand, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. See the image below for a proper understanding of the concept.

 

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

The concept of Keywords: The Foundation of Search Engine Marketing

For Kampala 100 Keywords are the foundations of search engine marketing. As users enter keywords (as part of search queries) into search engines like google and Bing  to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

Therefore, here expect the company on top if you advertise with us because we do the best keywords strategies here in town.

Keyword Research

Before we can choose which keywords to use in your search engine marketing campaigns, we need to conduct comprehensive research as part of your keyword management strategy.

First, we need to identify keywords that are relevant to your business and which kind of prospective customers are likely to use them on search engines when searching for your products and services. One way to accomplish this is by using Word Stream’s Free Keyword Tool.

We simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns. See an example of a keyword tool.

 

Word Stream’s Free Keyword Tool provides you with a range of valuable information, such as search volume for each individual keyword in Google and its general competitiveness.

In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.

This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

  • Buy
  • Discount(s)
  • Deal(s)
  • Coupon(s)
  • Free shipping

 

The Importance of Quality Score in SEM

Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics Kampala100 marketers can focus on. High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries.

In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:

Quality Score is arguably the most important metric in search engine marketing